The SoLoMo Show - Digital Marketing

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Apple’s 2013 WWDC - Episode 73

December 31st, 2013

Adam and Cory discuss why Facebook ads are better with social context, Apple’s 2013 World Wide Developer’s Conference, better known as WWDC, including the launch of iTunes Radio, the introduction of flat design, LinkedIn integration, camera app updates, and more, Google buying the mobile navigation app Waze and what it signals for the future of travel, Jello’s innovative #FML campaign, avoiding common smartphone website misconfigurations, and more.


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Social Media Acquisitions - Episode 72

November 11th, 2013

Adam and Cory discuss spoiler alerts and how Game of Thrones managed to keep its secrets, an infographic about images on Pinterest and what types of images work best, a recent string of social media acquisitions including salesforce.com buying ExactTarget for $2.5 billion, the release of Vine for Android and why this is a good sign for the growth of the network, Foursquare's Game of Cones promotion and why it's an interesting use of geo-location data, Facebook updates their available ad formats and makes some cuts, and more.


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Verified Accounts - Episode 71

September 3rd, 2013

Adam and Cory discuss how to get more likes and comments on Tumblr, the importance of verified accounts and why you should make sure you get verified, Twitter's new lead generation cards and why you should consider using them, Pinterest's new rich pins and how they will greatly expand the information contained within a pin, Yahoo! buying Tumblr and what it means for marketers, and more.


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Google I/O 2013 - Episode 70

July 25th, 2013

Adam and Cory discuss the pronunciation of .GIF, stats about the use of Google devices and applications, everything that was announced at Google I/O including a new Google+ layout, Android Studio, new Google Maps, and what marketers should take away from the event, whether Android is a focus for Google anymore, Yahoo! buying Tumblr and whether it signals a shift towards advertising for the network, Flickr going big with a new profile layout and 1TB of free storage, and whether or not this can revitalize the service, YouTube opening up their live streaming functionality to all accounts, and more.


Show Notes:
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Content Curation and Flipboard Magazines - Episode 69

June 26th, 2013

Adam and Cory discuss stats about how retargeted News Feed ads increase the ROI of Facebook Ad Exchange advertising nearly 200% over sidebar ads, content curation and how to use tools like a Flipboard Magazine to market your company, a review of FocusTwist and how it turns your iPhone into a $2 Lytro camera, Daft Punk streaming their entire Random Access Memories album for free through iTunes, Google launching a mobile content recommendation engine powered by Google+, and more.


Show Notes:

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Instagram Adds Photos Of You - Episode 68

June 10th, 2013

Adam and Cory discuss Adobe killing off the Creative Suite and replacing it with the Creative Cloud and why this might not be a bad thing for most businesses, the 15 stats retailers should know about Pinterest, Instagram's new Photos Of You feature and how it will allow others to build your profile and answer the "Who?" question in addition to captions and hashtags for "What?" and geo-tagging for "Where?", Facebook's humble brag that 40% of top grossing iOS apps are using their advertising platform to juice downloads and why this is making it harder for you to compete in the mobile application market, Taco Bell experimenting with Snapchat and why other brands might soon follow their lead, the new YouTube Trend Map and how you can use it to plan your video strategy, and more.

Show Notes:

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Marketing On LinkedIn - Episode 67

May 28th, 2013

Adam and Cory discuss how Google is bringing application data into their search results through Google+ sign-in, new data from Dan Zarrella about the importance of hashtags on Instagram, how to market on LinkedIn, including why you shouldn't just set it and forget it, how to make the most of LinkedIn Company Pages, how you can use LinkedIn Ads to your advantage, ways to reach influencers through content marketing, and LinkedIn's shift to mobile, Twitter opening up their ad platform to every US user and why you should consider running Twitter ads, the new White House Tumblr blog and how to properly pronounce GIF, Flurry's stats on the app audience vs the laptop/desktop audience and why it's time to stop reporting on this metric, Twitter's guide to not getting hacked and what you can do to protect your account, and more.

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Connected Gadgets and Second Screen Devices - Episode 66

May 17th, 2013

Adam and Cory discuss the number of people that visit Foursquare.com each month as a result of search, a deep dive into the world of connected devices and second screens, including the opportunities and challenges for marketing and advertising on those devices, internet enabled car dashboards, the potential of Google Glass, and data logging services like Jawbone and Nike+, Tumblr launching mobile ads and what types of brands their initial offering is going after, Foursquare's new business pages and why you should consider Foursquare to improve your SEO, and more.

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Daft Punk Reveal Secrets of New Album - Episode 65

May 10th, 2013

Adam and Cory discuss Foursquare Day and how to verify your Foursquare profile, Twitter blocking Flattr and why that might be the beginning of the end for the monetized favorite service, the growth of WhatsApp and Snapchat and why these mobile messaging services are something every marketer should pay attention to, the release of the new Daft Punk album and how they used social and mobile marketing, as well as event promotion and partnerships to build buzz, Adam's interview with Marcus Nelson, Founder & CEO of Addvocate at the Marketo User Summit, Dove's Real Bueaty Sketches and how the brand has used online video to capture emotion, responding to Facebook Shares and why this is an under-utilized marketing tactic, and more.

Show Notes:

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Facebook Goes Home - Episode 64

May 3rd, 2013

Adam and Cory discuss Cory's trip to Portland, OR and how he uses Foursquare and Explore to plan his travel, Adam's rundown of what he learned from the Marketo User Summit, 15 stats that brands should know about Instagram, an interview with Jay Baer from the Marketo User Summit, and a close look at Facebook Home, including the new Cover Feed, Chat Heads messaging, and Facebook branded application launcher, as well as initial impressions, and what marketing and advertising opportunities Facebook Home presents.

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