The SoLoMo Show - Digital Marketing

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Publisher Tools For Pocket - Episode 63

April 29th, 2013

Adam and Cory discuss April Fool's Day and whether or not your company should participate, Klout adding Instagram and how it might effect your score, Tumblr crossing the 100 million blog mark and why this is a strong sign of continued growth for the network, Pocket's new Publisher Tools and how you can use them to understand what content is working with your readers and what other types of content they might be looking for from you, Fast Company's PR tips and why telling your story is key for anyone trying to get online press coverage, Twitter updating their Twitter For Business page and why it's worth checking out, checking out NewsFeeder and why it's a great source of Facebook content marketing, and more.

Show Notes:

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Using Klout For Business - Episode 62

April 2nd, 2013

Adam and Cory discuss YouTube crosses the billion monthly unique user mark and why the video sharing service shows no signs of stopping, Klout announces Klout For Business and how you can use the social influence measurement tool to engage influencers and maximize your content strategy, Flattr adding financial incentives to your online likes, comments, favorites and shares, Facebook's new Timeline and why it may signal the end of Facebook apps, Amazon's new Send To Kindle button and why you should consider adding it to your long form content, and more.

Show Notes:

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Content Creation Tools - Episode 61

March 27th, 2013

Adam and Cory discuss Google killing Google Reader and why this might actually help the RSS industry, why 50% of mobile searches convert within the hour and what you should consider as a result, a deep dive into the content creation tools that Adam and Cory use for text, visual, audio, and video updates, including Evernote, Scribe SEO, Google Docs, Adobe InDesign, Pikto Chart, Canon cameras, the Olloclip and Glif, Pixelmator, Blue Microphones, Voice Bunny, Levelator, ScreenFlow, and Hype.

Show Notes:

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Facebook’s New News Feed and Pinterest Analytics - Episode 60

March 19th, 2013

Adam and Cory discuss PopTip adding Facebook to their social polling app, mobile vs tablet web traffic statistics, Facebook's new News Feed and whether or not the simplified layout will help brands overcome EdgeRank, why images are more important than ever in Facebook's new News Feed, Pinterest adds Analytics and what you can learn from the information they share, Google and Volkswagen team up for an adver-app called Smileage as part of Art, Copy & Code to show what mobile advertising is capable of, SoundCloud simplifying their pricing tiers and adding a new Pro level with unlimited uploads, FOAP adds Missions to their mobile app and how brands can use it to run mobile photo contests, how and why you should update your YouTube and Google+ branding, and more.

Show Notes:

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Tips For Local SEO - Episode 59

March 12th, 2013

Adam and Cory discuss the SXSW conference, the impact and ROI of responsive web design on web traffic and retail sales, tips for getting started with local SEO including what data you should be managing and what channels to get listed on, a review of Eventstagram as a way of displaying Instagram photos during an event, a review of Poptip as a tool to run interactive polls on Twitter with engaging visuals, Facebook's favorite Graph Search searches and what they signal for the growth of the feature, whether or not Twitter reactions are a good substitute for the public's reaction, a look at Alongside and the interesting things it's doing with Foursquare data, and more.

Show Notes:

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Responsive Web Design Deep Dive - Episode 58

March 4th, 2013

Adam and Cory take a deep dive into responsive web design to look at what it is, what the benefits are, and what the main differences between responsive web design and native apps are. They also discuss Foursquare expanding their Specials program beyond American Express to include both Visa and Mastercard, Google adding Enhanced Campaigns to AdWords and why you might want to consider using the new targeting and bidding options, App.net going freemium with a new free tier and whether or not this is a good sign for the social network, the ultimate guide to getting started on Vine including pro tips and 10 ways to play with Vine, and more.

Show Notes:

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Blogging On Quora And Other Third Party Blog Platforms - Episode 57

March 1st, 2013

Adam and Cory discuss Sony's Playstation 4 announcement and how the PS4 puts the focus on social, Vine usage numbers and why they're a good sign for the strength of the network, blogging on Quora and other third party blog platforms like Tumblr, Wordpress.com and Medium, Twitter previewing a new direct response ad format and what marketers can look forward to, Highlight adding events and photos to its geo-location app ahead of SXSW and whether it's too little too late for the SoLoMo app, Tesla responding to The New York Times about their Model S review and why it's important that every company thinks of itself as a media company now, how to measure your Vine statistics with Simply Measured and what you should pay attention to, and more.

Show Notes:

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Shopping On Twitter With #Hashtags - Episode 56

February 22nd, 2013

Adam and Cory discuss the effect that responsive web design can have on your online retail revenue by focusing on mobile, American Express developing a way to buy items on Twitter with a #hashtag and whether or not this is more than just a stunt, a review of Screenr and how you can use screencasts to market yourself and your business, Foursquare's Dream Date app and why it falls short of really highlighting the Explore feature, and more.

Show Notes:

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Super Bowl Marketing and Pinterest Retail - Episode 55

February 18th, 2013

Adam and Cory discuss why top Pinterest users prefer tablets and what you should do with your site as a result, Super Bowl marketing and how brands made the most of the big game, why online retailers are struggling with Pinterest and simple steps you can take to prevent their mistakes, Facebook testing new forms of status updates to help populate Graph Search with more and better data, Facebook launching a Facebook Card to bring digital gift cards to your wallet and own the online gift giving experience from beginning to end, Instagram opening up to the web and whether or not the shift away from mobile will be good for the network, Twitter buying Bluefin Labs and what this signals about their goal of media domination, Twitter and whether or not they own the hashtag, why you should download the new Foursquare For Business app and how to use it to manage your geo-location data, and more.

Show Notes:

SoLoMo Show Links:

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Vine And Twitter’s Take On Mobile Video - Episode 54

February 13th, 2013

Adam and Cory discuss the shift in customer service that gives people the power through social media and what customers expect from social customer service, Twitter launching Vine and how it aims to revolutionize the way that we take and share mobile videos, including a look at some of the early marketing efforts on Vine, Facebook launching the "Ask Our CPO" forum to discuss privacy issues with users, Payvment shutting down and why this might signal the end of Facebook commerce, Foodspotting sells to OpenTable and why this is good for restaurants in the long term, and more.

Show Notes:

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