The SoLoMo Show - Digital Marketing

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Entries from May 2013

Marketing On LinkedIn - Episode 67

May 28th, 2013 · Comments

Adam and Cory discuss how Google is bringing application data into their search results through Google+ sign-in, new data from Dan Zarrella about the importance of hashtags on Instagram, how to market on LinkedIn, including why you shouldn't just set it and forget it, how to make the most of LinkedIn Company Pages, how you can use LinkedIn Ads to your advantage, ways to reach influencers through content marketing, and LinkedIn's shift to mobile, Twitter opening up their ad platform to every US user and why you should consider running Twitter ads, the new White House Tumblr blog and how to properly pronounce GIF, Flurry's stats on the app audience vs the laptop/desktop audience and why it's time to stop reporting on this metric, Twitter's guide to not getting hacked and what you can do to protect your account, and more.

Show Notes:

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Connected Gadgets and Second Screen Devices - Episode 66

May 17th, 2013 · Comments

Adam and Cory discuss the number of people that visit Foursquare.com each month as a result of search, a deep dive into the world of connected devices and second screens, including the opportunities and challenges for marketing and advertising on those devices, internet enabled car dashboards, the potential of Google Glass, and data logging services like Jawbone and Nike+, Tumblr launching mobile ads and what types of brands their initial offering is going after, Foursquare's new business pages and why you should consider Foursquare to improve your SEO, and more.

Show Notes:

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Daft Punk Reveal Secrets of New Album - Episode 65

May 10th, 2013 · Comments

Adam and Cory discuss Foursquare Day and how to verify your Foursquare profile, Twitter blocking Flattr and why that might be the beginning of the end for the monetized favorite service, the growth of WhatsApp and Snapchat and why these mobile messaging services are something every marketer should pay attention to, the release of the new Daft Punk album and how they used social and mobile marketing, as well as event promotion and partnerships to build buzz, Adam's interview with Marcus Nelson, Founder & CEO of Addvocate at the Marketo User Summit, Dove's Real Bueaty Sketches and how the brand has used online video to capture emotion, responding to Facebook Shares and why this is an under-utilized marketing tactic, and more.

Show Notes:

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Facebook Goes Home - Episode 64

May 3rd, 2013 · Comments

Adam and Cory discuss Cory's trip to Portland, OR and how he uses Foursquare and Explore to plan his travel, Adam's rundown of what he learned from the Marketo User Summit, 15 stats that brands should know about Instagram, an interview with Jay Baer from the Marketo User Summit, and a close look at Facebook Home, including the new Cover Feed, Chat Heads messaging, and Facebook branded application launcher, as well as initial impressions, and what marketing and advertising opportunities Facebook Home presents.

Show Notes:

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