The SoLoMo Show - Digital Marketing

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Entries from March 2013

Content Creation Tools - Episode 61

March 27th, 2013 · Comments

Adam and Cory discuss Google killing Google Reader and why this might actually help the RSS industry, why 50% of mobile searches convert within the hour and what you should consider as a result, a deep dive into the content creation tools that Adam and Cory use for text, visual, audio, and video updates, including Evernote, Scribe SEO, Google Docs, Adobe InDesign, Pikto Chart, Canon cameras, the Olloclip and Glif, Pixelmator, Blue Microphones, Voice Bunny, Levelator, ScreenFlow, and Hype.

Show Notes:

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Facebook’s New News Feed and Pinterest Analytics - Episode 60

March 19th, 2013 · Comments

Adam and Cory discuss PopTip adding Facebook to their social polling app, mobile vs tablet web traffic statistics, Facebook's new News Feed and whether or not the simplified layout will help brands overcome EdgeRank, why images are more important than ever in Facebook's new News Feed, Pinterest adds Analytics and what you can learn from the information they share, Google and Volkswagen team up for an adver-app called Smileage as part of Art, Copy & Code to show what mobile advertising is capable of, SoundCloud simplifying their pricing tiers and adding a new Pro level with unlimited uploads, FOAP adds Missions to their mobile app and how brands can use it to run mobile photo contests, how and why you should update your YouTube and Google+ branding, and more.

Show Notes:

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Tips For Local SEO - Episode 59

March 12th, 2013 · Comments

Adam and Cory discuss the SXSW conference, the impact and ROI of responsive web design on web traffic and retail sales, tips for getting started with local SEO including what data you should be managing and what channels to get listed on, a review of Eventstagram as a way of displaying Instagram photos during an event, a review of Poptip as a tool to run interactive polls on Twitter with engaging visuals, Facebook's favorite Graph Search searches and what they signal for the growth of the feature, whether or not Twitter reactions are a good substitute for the public's reaction, a look at Alongside and the interesting things it's doing with Foursquare data, and more.

Show Notes:

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Responsive Web Design Deep Dive - Episode 58

March 4th, 2013 · Comments

Adam and Cory take a deep dive into responsive web design to look at what it is, what the benefits are, and what the main differences between responsive web design and native apps are. They also discuss Foursquare expanding their Specials program beyond American Express to include both Visa and Mastercard, Google adding Enhanced Campaigns to AdWords and why you might want to consider using the new targeting and bidding options, App.net going freemium with a new free tier and whether or not this is a good sign for the social network, the ultimate guide to getting started on Vine including pro tips and 10 ways to play with Vine, and more.

Show Notes:

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Blogging On Quora And Other Third Party Blog Platforms - Episode 57

March 1st, 2013 · Comments

Adam and Cory discuss Sony's Playstation 4 announcement and how the PS4 puts the focus on social, Vine usage numbers and why they're a good sign for the strength of the network, blogging on Quora and other third party blog platforms like Tumblr, Wordpress.com and Medium, Twitter previewing a new direct response ad format and what marketers can look forward to, Highlight adding events and photos to its geo-location app ahead of SXSW and whether it's too little too late for the SoLoMo app, Tesla responding to The New York Times about their Model S review and why it's important that every company thinks of itself as a media company now, how to measure your Vine statistics with Simply Measured and what you should pay attention to, and more.

Show Notes:

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