The SoLoMo Show - Digital Marketing

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Entries from February 2013

Shopping On Twitter With #Hashtags - Episode 56

February 22nd, 2013 · Comments

Adam and Cory discuss the effect that responsive web design can have on your online retail revenue by focusing on mobile, American Express developing a way to buy items on Twitter with a #hashtag and whether or not this is more than just a stunt, a review of Screenr and how you can use screencasts to market yourself and your business, Foursquare's Dream Date app and why it falls short of really highlighting the Explore feature, and more.

Show Notes:

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Super Bowl Marketing and Pinterest Retail - Episode 55

February 18th, 2013 · Comments

Adam and Cory discuss why top Pinterest users prefer tablets and what you should do with your site as a result, Super Bowl marketing and how brands made the most of the big game, why online retailers are struggling with Pinterest and simple steps you can take to prevent their mistakes, Facebook testing new forms of status updates to help populate Graph Search with more and better data, Facebook launching a Facebook Card to bring digital gift cards to your wallet and own the online gift giving experience from beginning to end, Instagram opening up to the web and whether or not the shift away from mobile will be good for the network, Twitter buying Bluefin Labs and what this signals about their goal of media domination, Twitter and whether or not they own the hashtag, why you should download the new Foursquare For Business app and how to use it to manage your geo-location data, and more.

Show Notes:

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Vine And Twitter’s Take On Mobile Video - Episode 54

February 13th, 2013 · Comments

Adam and Cory discuss the shift in customer service that gives people the power through social media and what customers expect from social customer service, Twitter launching Vine and how it aims to revolutionize the way that we take and share mobile videos, including a look at some of the early marketing efforts on Vine, Facebook launching the "Ask Our CPO" forum to discuss privacy issues with users, Payvment shutting down and why this might signal the end of Facebook commerce, Foodspotting sells to OpenTable and why this is good for restaurants in the long term, and more.

Show Notes:

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Facebook Graph Search Deep Dive - Episode 53

February 1st, 2013 · Comments

Adam and Cory are joined by the Social Media Club as they discuss the first batch of official statistics from Instagram, including monthly active users and what it reveals about the growth of the network, a deep dive into Facebook Graph Search including how Facebook will need to clean up their data, the difference between a like and subscribing to a page for updates, whether or not users will add searchable data, and how brands can take advantage of what Graph Search enables, a review of the Google+ Hangout Comment Tracker and how you can use it to make your Hangouts more social, Twitter's embedded Tweet updates and how they work to enable more information about each Tweet, Google using their Maps Street View to show why you should never ass-ume the worst, and more.

Show Notes:

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