The SoLoMo Show - Digital Marketing

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Entries from January 2013

Facebook Graph Search Introduction - Episode 52

January 29th, 2013 · Comments

Adam and Cory discuss LinkedIn crossing the 200 million member mark and what this means for marketers that want to make the most of the network, Facebook's new Graph Search and what it enables thanks to Facebook's data, whether Graph Search is a threat to networks like Foursquare, Yelp, or LinkedIn, whether Graph Search is a treat to Google, making the most of page likes, the privacy implications of Graph Search, how marketers and entrepreneurs can leverage Graph Search data, and what people and businesses should do to prepare for Graph Search, a question from @SunshineMug about Facebook's motivation for developing Graph Search, a look at the Firegram tool for automating Instagram likes and what you can learn from the application even though it's already been shut down, Tumbuk2 putting a big focus on mobile retail and what this signals for the market in general, and more.

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How Online Data Strategy Can Improve Offline Sales - Episode 51

January 22nd, 2013 · Comments

Adam and Cory discuss how companies are using online data gathering strategies to improve their offline sales, including how Disney is using the MyMagic+ system and MagicBands to enhance the experience visitors have at Disney theme parks and gain valuable data in the process, and how Euclid Analytics is using your existing wi-fi networks to gather data about retail shopping behaviors and patterns, interviews with Yuan Zhang and Sandra Ponce de Leon of ShopNear.me and how geo-location is helping boutique retailers engage their local audience in powerful new ways, an interview with Paul Nicholls of Blue Kangaroo about how Blue Kangaroo is helping users manage their online coupons and deals and cleanup their inbox, the trend of connected gadgets that emerged out of CES and why your refrigerator may soon talk with your car to help order dinner, the new universal voice assistant that Nuance is building and how it aims to improve upon Siri, Twitter improving search with real-time human computation in order to better identify trending topics, and more.

Show Notes:

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Give Your Social Media A Fresh Start In 2013 - Episode 50

January 18th, 2013 · Comments

Adam and Cory discuss the one year anniversary of The SoLoMo Show, the most fascinating social media statistics of 2012, how to get a fresh start with your social media in 2013, including reviewing your social profiles, managing your content, adding new gear and hardware, testing out new Cloud and SAAS tools, and reviewing your social media documentation, Foursquare's new data policy and what it means for marketers, and more.

Show Notes:

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The Mobile Photo App Shake Up - Episode 49

January 10th, 2013 · Comments

Adam and Cory discuss a look back at 2012 from Twitter, Facebook, and Google, including Facebook Stories and the Google Zeitgeist, what's happening in the mobile photo app world as Flickr updates their iPhone app, Twitter adds photo filters, and Instagram gets in trouble for trying to change their Terms of Service, Facebook's new Nearby feature and whether it poses a serious threat to Foursquare's Explore and Yelp, YouTube's new Capture app and how it aims to make mobile video creation and uploading much easier, a look at Facebook Gifts and how it simplifies online gift giving, Square adding gift cards to their Wallet app and whether you should consider them over Apple's Passbook, a look at the Socl social network from Microsoft, and more.

Show Notes:

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