The SoLoMo Show - Digital Marketing

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Entries from December 2012

What’s Up With WhatsApp - Episode 48

December 11th, 2012 · Comments

Adam and Cory discuss the state of social media in 2012 and what has changed the most over the last year, the growth of WhatsApp and what marketers should know about the international communications platform, whether or not WhatsApp is a threat to Facebook and Path, Urban Airship buying Tello for their PassTools app and what it signals for the continued growth of Apple Passbook, a review of SoundCloud and what's changed with the release of SoundCloud 2.0 (and why some users aren't happy with the updates), Vizibility putting your business card in Apple Passbook and whether or not this is a good idea, Facebook announcing Photo Syncing and why this signals a big move in their attempt to control more of your online data, whether or not the iPad is changing the way that we shop, and more.

Show Notes:

SoLoMo Show Links:

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Apple Passbook For Your Business - Episode 47

December 3rd, 2012 · Comments

Adam and Cory discuss Twitter's latest numbers and what they signal for the social network, Etsy's record breaking Black Friday and Cyber Monday weekend and why it's a great signal for the strength of online shopping, whether Apple Passbook is good for your business and how to build your own pass for Passbook, a review of Lanyrd and how you can use it to identify networking opportunities now that LinkedIn Events has been shut down, why shrewd shoppers are carrying smartphones this holiday season and what smart businesses are doing to take advantage of the opportunity, why Facebook's copyright meme should be a signal for brands about what types of campaigns to avoid on the network, what lessons you an learn from the Pinterest holiday site 30 Days of Pinspiration, and more.

Show Notes:

SoLoMo Show Links:

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Pinterest Tools For Your Business - Episode 46

December 2nd, 2012 · Comments

Adam and Cory discuss how people shared Thanksgiving through social media, why Small Business Saturday by American Express is still a great case study in doing large scale social media right, the changes Pinterest made to accommodate business accounts and why you should convert, the four ways Facebook sorts the News Feed and what you can do to increase your reach, eBay and Amazon opening up name brand stores and whether you should consider selling your goods on their platform, WordPress adding new verticals to their business offering and why it's an option worth considering, Instagram adding profile badges and whether or not they're worth using, and more.

Show Notes:

SoLoMo Show Links:

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