The SoLoMo Show - Digital Marketing

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Entries from November 2012

How To Pick An E-Commerce, CMS, and Forum Platform - Episode 45

November 19th, 2012 · Comments

Adam and Cory discuss how much time and money small businesses spend on social media and what you should consider when setting your own budget, what platforms power the internet and what to consider when picking a platform to power for your e-commerce, CMS, or forum, a look at LaunchRock 2.0 and how to use LaunchRock to get a new business idea off the ground, why YouTube is pulling funding from more than 60% of their partner programs and why this shows just how hard content marketing can be, Google rolling out indoor maps for the holiday season and whether or not this is a significant step towards the future of indoor mapping, AirBnB using a new Neighborhoods feature and the browsing behavior to increase rentals, Facebook testing ranked comments and how this might improve online discussion, and more.

Show Notes:

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Electing Obama With Social Media - Episode 44

November 11th, 2012 · Comments

Adam and Cory Discuss the 2012 presidential election and how Barack Obama used social media to his advantage, President Obama's photo becomes the most liked photo ever on Facebook and Twitter, how big data played a big role in predicting election results, why the election may have been Instagram's first mainstream event, Facebook and Foursquare turn votes into real-time data, Instagram's new web profile and what companies should know about this new feature, Google's new Google Wallet card and how a physical card could help adoption of the mobile payment system, Foursquare's new ratings system and why it makes Foursquare a serious competitor to Yelp, Facebook testing Pages Feed to help brands get exposure, Waze adding ads to their geo-location service and why this could be a great opportunity for small business, how to get more creative with your photography, and more!

Show Notes:

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Improve Your Yelp Profile With Photos - Episode 43

November 4th, 2012 · Comments

Adam and Cory discuss the difference between tablet and smartphone usage, Yelp adding photos to their restaurant results and how a restaurant can use food porn to help new customers explore their menu, Yahoo! acqui-hiring Stamped to improve their mobile team and what this signals for other brands, a review of Facebook's Open Graph Debugger tool, LinkedIn adding videos to their ad platform and how you can use this new feature to reach a new audience, how marketers are using Twitter data to improve their TV commercials, new YouTube tools that channels can use to promote their videos, how to verify your Pinterest profile and why it's important for a brand to do so, and more.

Show Notes:

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