The SoLoMo Show - Digital Marketing

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Entries from October 2012

Control Your Marketing Message - Episode 42

October 26th, 2012 · Comments

Adam and Cory discuss the increase in time being spent on mobile devices and how this will effect online commerce, Apple's iPad mini event and what smart marketers should know about the announcements, Apple's livestream and why it's more important than ever to control your own message, Facebook limiting the reach of brand posts through the EdgeRank and how brands are trying to reverse this trend with Interest Lists (and why this isn't a good long term solution), when you should sponsor your online content to maximize the reach of your message, a review of the Frank app for iOS and why it's a good example of not putting all your eggs in one basket, restaurants turning to Instagram to augment their menu and how to make the most of this opportunity, why men are increasingly turning to online shopping and how to take advantage of this shift, the new Foodspotting website and how it puts the focus on discovery, Klout's new iOS app with Passbook support and whether or not this is something marketers should pay attention to, and more.

Show Notes:

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Content Marketing 101 - Episode 41

October 19th, 2012 · Comments

Adam and Cory discuss an infographic on the top 1,000 YouTube channels and what brands can learn from these popular users, a deep dive into content marketing, including a look at Red Bull and Coca-Cola and how brands can make the most of making their own content, Foursquare opening up the Explore feature to the world and why businesses should pay attention to Foursquare in addition to Yelp and Zagat, a review of Tumblr's new Photoset app and how it might signal a new style of online photo sharing, Old Navy's human coupon and how brands can make the most of celebrating their social milestones, Looper promoting their movie with an in-theater commentary track and why other brands should look for new ways to drive repeat purchases, Facebook making changes to the Open Graph and how this could drastically alter the way that apps promote consumption on the network, Gucci adding Pinterest to their banner ads and why you should find alternative uses for your existing assets, and more.

Show Notes:

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Facebook Opens A Store - Episode 40

October 11th, 2012 · Comments

Adam and Cory discuss why 2012 is the year of the mobile election and how presidential candidates are using mobile to advertise, fund raise, and register voters, Twitter's response to the Presidential Debate and why 2nd screen viewing may play a key role in this election, how PBS took advantage of their Big Bird moment, how Twitter is shaping ads to their platform and what smart advertisers are doing to maximize the opportunity, Twitter's new Nielsen Brand Impact polls and what they signal about the future of the social network, an interview with Seth Grimes, Facebook adding a Want button and Collections to create a Pinterest alternative and how they could combine Collections with Gifts to create a billion dollar opportunity by opening a Facebook Store, Facebook's first ad and why they think the world is made of chairs, WebPlatform.org and what it could mean for the future of mobile development, brands that accidentally post inappropriate Tweets, why you should develop a social media emergency plan and what that plan should contain, and more.

Show Notes:

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App.net Updates and Replacing Feedburner - Episode 39

October 6th, 2012 · Comments

Adam and Cory discuss App.net updates, including a new pricing structure, developer payments, and 20,000 users, whether or not Feedburner is dead and if it's time to replace Feedburner with FeedBlitz and MailChimp, a review of Google's new Tag Manager, Facebook Gifts and how they might help out small businesses, Facebook deleting fake accounts and why this is good for the long term success of the network, Facebook updating their SDK for iOS 6 and why more apps should take advantage of the added social integration, a letter from Tim Cook on maps and why the data he reveals makes maps more important than ever, Google confirming hidden benefits of authorship markup and why you should take advantage of the extra integration, Moo's new NFC business cards and what they mean for the future of NFC, Kellogg's Tweet Shop and whether or not it devalues the Tweet, CW embedding live Tweets in a print ad and why this could represent the future of print, Lay's Do Us A Flavor campaign as a great example of getting fans involved, and more.

Show Notes:

SoLoMo Show Links:

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