The SoLoMo Show - Digital Marketing

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Entries from September 2012

Myspace Returns and LinkedIn Adds Endorsements - Episode 38

September 28th, 2012 · Comments

Adam and Cory discuss Twitter users responding to the NFL's replacement refs, when and how to get involved in hot topics on Twitter, the return of Myspace and whether multiple social networks can thrive at the same time, LinkedIn's new Endorsements feature and how you can use it to strengthen your network, a review of UnTweeps and why you should periodically unfollow dead Twitter accounts, Apple's new "Do Not Track" feature and what it means for mobile ad targeting, Tracy Morgan and Jimmy Kimmel pranking Twitter during the Emmys, an animated infographic from WooCommerce and whether or not this is the future of sharable data, how to edit your own skills and give others endorsements on LinkedIn, and more.

Show Notes:

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iPhone 5 and The Death of NFC - Episode 37

September 21st, 2012 · Comments

Adam and Cory discuss the new Pinterest account for The SoLoMo Show, an infographic on the five steps you should follow for writing great social content, the new iPhone 5 and whether it signals the death of NFC, Square predicting that retailers will choose iPads over registers within 18 months, Twitter's new features including the Header Image, background alignment, and iPad app, Twitter taking control of image uploads and killing off TwitPic, #MuslimRage and how Muslims took control of the online conversation, crazy commenters and why you need to consider all possibilities when creating images for social sharing, Google+ releasing their updated monthly active user counts and whether or not the network is growing, why you should pay attention to what other accounts do with their Twitter header image, and more.

Show Notes:

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Build Your Community - Episode 36

September 13th, 2012 · Comments

Adam and Cory discuss their predictions for Apple's iPhone 5 event, including whether or not Apple will include NFC, WooThemes supporting WordPress SEO by Yoast and why it's a good sign for anyone considering the plugin, Yoast adding Twitter Card support to an upcoming version of the WordPress SEO plugin, WordPress announcing a new Liveblogging plugin and why this could be the perfect solution for blogs that are looking to cover live and real-time events, an infographic that dives into the power of Pinterest and why Pinterest is still a huge source of traffic, revenue and sales, why you should build your community before you need to market to them and why it's important to own your own community instead of giving control to a 3rd party platform, an interview with Erika Taylor of Three Girls Media, a review of Triberr and how it can help you get additional traffic to your blog posts and social content, a look at the White House's home brew beer recipe and why it's a great example of maximizing an opportunity, 7-Eleven getting involved in predicting the election with 7-Election and how they are innovating the world of consumer data, Facebook calling their HTML5 reliance a mistake and what that means for other companies developing in the mobile space, why you should explore Quora's Trending Topics and how you can use trending topics to develop valuable online content themes, and more.

Show Notes:

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Twitter Updates And Klout’s New Dashboard - Episode 35

September 7th, 2012 · Comments

Adam and Cory discuss the TIME Mobility Poll and how users around the globe are shifting their behaviors towards mobile, Twitter taking away social graph access from Tumblr and Instagram and how they might be trying to monetize this data, Twitter announcing Certified Products and why this might help businesses discover the best Twitter tools to use, Twitter adding the ability to target advertising by interest groups, Klout rolling out a new dashboard and why they're shifting from a single influence score to a service that gives you a better understanding of what happens to the content you share and publish online, a review of LinkedIn's CardMunch app and how you can use it to keep in touch with the people you meet, why Pinterest doesn't drive a lot of revenue per share and why that might not matter, Barack Obama's Ask Me Anything on Reddit and why other companies should pay attention to the social network, why and how you should get more familiar with Reddit, and more.

Show Notes:

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