The SoLoMo Show - Digital Marketing

The SoLoMo Show - Digital Marketing header image 1

Entries from August 2012

Social Media Self Expression and Redefining the Social Network - Episode 34

August 31st, 2012 · Comments

Adam and Cory discuss fantasy football and how it's taking advantage of social media and mobile networking, an infographic about what the world Tweets and from where, a discussion of the meaning of a Facebook Like, whether or not social media should be considered free speech, and how you can get fired because of a Like, App.net and the evolution of the social network, whether the future of social media is made of paid networks, a review of the Pinterest analytics tool PinReach, Visual.ly's new branded infographics and what companies need to consider when they hand over the brand controls to the public, Path using their data in new and interesting ways to study how you sleep, Foursquare's new Save To Foursquare button and why Foursquare Trips are more important than ever, and how and why to audit your Twitter application settings.

Show Notes:

SoLoMo Show Links:

00:0000:00

Tags: SoLoMo Show

Search Engine Optimization (aka SEO) - Episode 33

August 23rd, 2012 · Comments

Adam and Cory discuss the state of SEO and internet marketing in 2012, including the split between organic and paid clicks, the top SEO tools being used and if you can use only the free SEO tools from Google, how SEO has changed in big ways, including the addition of social signals from Twitter, Facebook and Google+, authorship markup, content quality, page speed and appetizing results, a look at Google's Penguin and Panda updates and how they have changed search result quality, what content works well for SEO and whether or not you should be paying attention to YouTube, a review of the WordPress SEO by Yoast plugin, how it makes social optimization like the Facebook Open Graph and Pinterest easy, and how it compares to the All In One SEO Pack, Twitter's recent changes to their API and how it will effect 3rd party developers, Instagram's new business blog and the best practices that they share, Facebook opening up in-line tagging to Open Graph apps, and tips on what you can do, including a look into your important keywords and getting familiar with Google's Webmaster Tools, to get started with SEO today.

Show Notes:

SoLoMo Show Links:

00:0000:00

Tags: SoLoMo Show

Social Media Olympics - Episode 32

August 17th, 2012 · Comments

Adam and Cory discuss the 2012 Summer Olympics, including Twitter breaking Tweet Per Minute records, the growth of social media since the 2008 Olympics, search shifting to mobile, viewers getting angered by time delays and NBC scooping their own coverage, Beats by Dre sneaking in unofficial sponsorships, athletes that communicate directly with fans and how it boosts their influence, swimmer Scott Tyler Clary live-Tweeting his own race, Olympic fails including racists Tweets from Greek triple jumper Paraskevi ‘Voula’ Papachristou, why you should be careful not to fall for your own hype, a review of Storify and how you can use it to aggregate coverage of an event, the changes Pinterest made recently including the launch of tablet apps and open registration, Facedeals and how you might soon be checking-in to Facebook and receiving deals with your face, Oreo's Daily Twist and how they used it to boost PR around the Mars Curiosity landing, why you should check your Klout score now and what changes the network has made, and more.

Show Notes:

SoLoMo Show Links:

00:0000:00

Tags: SoLoMo Show

Starbucks Takes Square, Pinterest Alternatives, and Land Rover iAds - Episode31

August 10th, 2012 · Comments

Adam and Cory discuss what smartphone apps shoppers are using and how brick and mortar stores can take advantage of this mobile trend, Starbucks teaming up with Square and why this might signal a huge increase in mobile payments, Pinterest alternatives The Fancy and Svpply and how they are better matches to the needs of retail businesses, Land Rover's Apple iAd case study and what you can learn from this big budget campaign, a review of Scribe SEO and how you can use it to optimize your content marketing, Facebook's official estimate of their 'undesirable' accounts and if you should be worried, the return of Digg and whether or not marketers should be paying attention, brands that are active on SocialCam and what their results signal for the network, how to verify your Google+ business page, and more.

Show Notes:

SoLoMo Show Links:

00:0000:00

Tags: SoLoMo Show

Social Networks Behaving Badly - Episode 30

August 2nd, 2012 · Comments

Adam and Cory discuss how much social data is created every minute and why you need to try even harder to make your content stand out, backlash against Twitter suspending Guy Adams' account following his critical Tweets about NBC's Olympic coverage and why you might want to consider who controls your data, Twitter's response to the Olympic acquisitions, Facebook advertising and whether bots are driving up the cost of ads, how Facebook is holding some page names hostage and what you can do if you need to change yours, a review of the Over app for iOS and how it can help you create visual updates, IntoNow's new Capit feature and how it brings meme generation to the masses, Instagram crossing the 80 million user milestone and what this continued growth means for the network, Yelp's mobile app updates and what you need to know about the changes, why Facebook satisfaction plummeted while Google+ satisfaction soared, and more.

Show Notes:

SoLoMo Show Links:

00:0000:00

Tags: SoLoMo Show