The SoLoMo Show - Digital Marketing

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Entries from July 2012

Ramadan, The Junk Web and Bag Lunches - Episode 29

July 26th, 2012 · Comments

Adam and Cory discuss infographic trends, Google getting serious about Ramadan and why this hints at the future of Google's social backbone, the junk web and companies that are actively trying to develop their image strategy, an interview with Riley Gibson of Napkin Labs, Chili's Bag the Bag Lunch social promotion and why four-letter words aren't always a bad thing, a review of the Analytiks app for iOS and how it helps you make sense of your Google Analytics data, the Celeb Boutique Twitter snafu and whether we're too hard on social mis-steps, how many people use Twitter's own apps, Pinterest blocking trackable links, and more.

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Viralheat and Social Media Monitoring, Measurement and Engagement Tools - Episode 28

July 20th, 2012 · Comments

Adam and Cory are joined by Erin Robbins O'Brien, the Director of Marketing and Communications at Viralheat, as they discuss social media tools, and how to make the most of them when you want to monitor, listen to, measure and engage with social media marketing. Topics include how to use social media tools before, during, and after a campaign, what you need to consider when setting up keywords to make sure your social media tool is performing to the best of its ability, where metrics fail and what you should be measuring, how to actually measure and improve ROI, sentiment analysis and the role sentiment should play in your marketing measurements, paid vs free tools and when you should consider upgrading to a paid service, and the future of social media monitoring. They also discuss Viralheat's announcement of the industry's most comprehensive free service for social media management, publishing and engagement, and why it could save you thousands of dollars per month. In addition, Adam and Cory share an infographic that examines the current state of social media monitoring tools, who's using them, and how happy they are with the current tools that are available.

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Google+ Updates, Twitter Expands Mobile & Amazing Infographics - Episode 27

July 13th, 2012 · Comments

Adam and Cory discuss the new responsive design of SoLoMoShow.com, what marketers need to know about HTML5, the new Google+ iPad app and its focus on visuals, why games don't work on Google+ and what this teaches us about Google+ users, Twitter's new mobile app and the ability to expand Tweets, why fans might want to push your Tweets to their phone, the 10 steps to designing an amazing infographic, a review of Gabi, the new iOS app that allows you to slice and dice Facebook data in interesting ways, and more.

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Google I/O Recap and Foursquare Marketing Tips - Episode 26

July 6th, 2012 · Comments

Adam and Cory discuss Google I/O, the announcements made at the conference, and what you need to know to optimize Google's platforms, including Google+ usage statistics, the new Nexus 7 Android tablet and why you may want to begin testing on a 7" device, Android Jelly Bean, Project Butter and what it means for the mobile operating system, Google Now and how it will take on Siri with spontaneous recommendations, Google Glass and the future of Google, the world's best product demo, existing in the layer of data, Google+ announcements including Google+ Events, Google+ tablet apps, and Google+ history API, interviews with Nancy Ramamurthi from TripIt and how TripIt data is being used in interesting ways, and Kevin Fliess from Room77 and how social is shifting the way we focus our shopping, Foursquare's new connected apps platform and what it means for your business, a review of the Google+ Notifications Chrome extension, Google +1 button recommendations, Google changing their Places app to Google+ Local and why you should pay extra close attention to Zagat, Instagram's new photo pages, and more.

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Alexa Andrzejewski, Foodspotting Interview - Special

July 4th, 2012 · Comments

Adam and Cory sit down with Alexa Andrzejewski, the CEO and Co-Founder of Foodspotting, at the Social-Loco Conference to discuss using the app to discover new foods, building a community, rewarding users for creating quality content, social feedback, creating demand for restaurants, making the most of Facebook Open Graph, going viral on Facebook, promoting your restaurant on Foodspotting, and an early announcement of the Foodspotting/Foursquare integration.

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