The SoLoMo Show - Digital Marketing

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Entries from June 2012

Twitter Tips For Marketers - Episode 25

June 29th, 2012 · Comments

Adam and Cory take a deep dive into Twitter for brands and marketers, looking at how you can take advantage of recent changes, and what the future looks like for the network, including Twitter use statistics for 2012, new hashtag pages and how they will focus branded conversation around the hashtag, Twitter's first TV commercial and why it means the company is ready to take the network to the next level, turning off replies for larger brands and why this will free you up to have more conversations, expanded Tweets and how they will bring images, videos, blog posts and other media into the Twitter experience, deeper Facebook integration to bring your Twitter communication into other networks, suggested followers that will help you build a relevant audience and start meaningful conversations, tailored trends and why you no longer need to chase after unrelated topics, unlimited retweets and how you can use retweet counts to spy on your competition, Toyota's Tweets for Sweets campaign and how you can easily bring Twitter rewards to the offline world, a review of the Hibari Twitter app and how you can use it as a secondary app to find valuable opportunities for engagement, interviews with Di-Ann Eisnor of Waze and how Waze builds a mobile-focused product and an incredibly strong and dedicated community, and Kipp Jones of Skyhook Wireless and how internal location will change the way we think of geo-location services, Oreo's pride image and how taking a stand on controversial issues can help you develop passionate and loyal fans, Carly Rae Jepsen's Call Me Maybe meme and what it looks like when a video truly goes viral, Square's new rewards platform and how it will help businesses retain their most valuable customers and find new ones, and more.

Show Notes:

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Mark Evans, Niveditha Jayasekar, Iryna Newman and Mark Silva - Episode 24

June 21st, 2012 · Comments

Adam and Cory attend the Social-Loco Conference and talk with Mark Evans, the Managing Director at Converge Labs and founder of the Social-Loco conference, Niveditha Jayasekar, the 17-year-old winner of the Big Brand Hackathon, Iryna Newman, the Head of Mobile Marketing at Groupon, and Mark Silva, the SVP of Emerging Platforms at Anthem Worldwide, as well as a preview of the interviews that will be featured in upcoming episodes.

Show Notes:

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Worldwide Developers Conference Highlights and Foursquare Updates - Episode 23

June 14th, 2012 · Comments

Adam and Cory discuss the big news coming out of Apple's Worldwide Developers Conference and what smart marketers and advertisers should be preparing for as a result, including the new MacBook Pro with Retina display and what it will mean for online images, the new Passbook app and Apple's moves towards a mobile wallet, maps updates and how networks like Yelp are now more important than ever before, updates for the way applications market themselves, including through Facebook likes, Foursquare's new app updates and how the network is shifting from the check-in to a guide of things to do and places to shop, and what small businesses should do to take advantage of the change, the show's upcoming appearance at the Social-Loco conference and weekly syndication on Social Media Explorer, infographics about Mayor @MikeBloomberg's Foursquare usage and WWDC discussion on Twitter, a tool review of App Annie for keeping track of your application statistics, Google's Trusted Stores program and what it means for online retailers, Facebook's new App Center and how it will change social app discovery, Facebook's new WordPress integration and how that will change the way you promote your blog posts, the Big Brand Hackathon taking place at Social-Loco, and much more.

Show Notes:

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Mobile Marketing and Social Savvy Food Trucks - Episode 22

June 8th, 2012 · Comments

Adam and Cory record part of this episode live at the SOMA StrEat Food Park, including interviews with Adam Lee from Adam's Grub Truck and Carlos Muela, the founder of SOMA StrEat Food Park, as well as discussing the show's upcoming appearance at the Social-Loco conference, weekly syndication on Social Media Explorer, the rise of smartphones and how this has enabled the growth of mobile marketing, social-savvy food trucks, Mary Meeker's presentation on internet trends for 2012, Google merging Places into Google+, the mobile threat that could take down Facebook, LevelUp and how it's redefining customer loyalty programs and the way we pay for things, Hipstamatic's Snap Magazine, the Ben & Jerry's Scoop Truck and how big brands can take advantage of the food truck movement, a look at Sprint's Phone Dream campaign, and more.

Show Notes:

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Social Shopping - Episode 21

June 1st, 2012 · Comments

Adam and Cory discuss the gender differences between popular social networks and what you should consider when developing your social strategy, the show's upcoming appearance at the Social-Loco conference, weekly syndication on Social Media Explorer, and the new live broadcast that will take place every week on Google+ Hangouts On Air, Adam's interview with Cady Condyles, Facebook and Bing teaming up to take on Google and what you should do to prepare, Adam's social shopping experience while looking for a new pair of Vibram FiveFingers shoes and what smart companies can do to make sure they're reaching this new market, Facebook's new reach data on all timeline posts and what you should look for to optimize your reach, why you suck at Retweeting, Ford's use of SoundCloud for a new Fusion promotion, the million fan video and whether or not that's the best way to celebrate fan milestones, why paid media on corporate blogs is a bad idea, and more.

Show Notes:

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