The SoLoMo Show - Digital Marketing

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Entries from May 2012

BIG Announcements - Episode 20

May 25th, 2012 · Comments

Adam and Cory discuss BIG announcements about the SoLoMo Show, including an appearance at the Social-Loco conference, a weekly feature on Social Media Explorer, and the availability of the show live on Google+ Hangouts On Air, an infographic that compares marketing and advertising people to 'normal' people, a new tool for Pinterest called Pin My Info that lets you build an 'about me' board, an interview with Jay Baer, the MLB's Fan Cave and their big bet on content production, Pitbull on the Today Show, and #CamryEffect, one of the biggest social media fails of 2012.

Show Notes:

SoLoMo Show Links:

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Shady Socialcam Tactics - Episode 19

May 18th, 2012 · Comments

Adam and Cory discuss their troubles with Google+ Hangouts On Air, Pew's survey of smartphone owners and their location-based service usage, tips for making the most of location-based service marketing, Google's penguin update and what it means for your search engine optimization, Twitter's effect on Google search results, new data that indicates Google+ is a ghost town and what you should do in response, GM pulling their $40 million Facebook spend, shady tactics being used by Socialcam to boost their app, and more.

Show Notes:

SoLoMo Show Links:

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Slide To Unlock - Episode 18

May 10th, 2012 · Comments

Adam and Cory discuss Pew's research on just-in-time information seeking with mobile phones, the trend of companies witholding marketing material in exchange for social actions, with examples from MTV's Teen Wolf, Assassin's Creed, and Gilt Groupe, C&A adding online likes to their offline store experience, Walmart driving foot traffic in-store with an Avengers augmented reality app, Nike's Free Face campaign and getting users to interact with your product through an engaging experience, and Uber's on-demand mariachi fiestas and how you can take advantage of cultural events to promote your products.

Show Notes:

SoLoMo Show Links:

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Make Better Online Videos - Episode 17

May 3rd, 2012 · Comments

Adam and Cory discuss french toast and floating french bulldogs, Facebook users sharing their organ donor status, how to use broader Facebook events to start discussions on your brand page, the continued growth of mobile video social networks like Viddy and Socialcam, why Socialcam is like a computer virus, Mark Zuckerberg's Viddy account and how that might fuel buyout rumors, five quick tips to improve your mobile videos, Viddy's #MarchOnViddy content ideas, Pinterest's updated group boards, Snapguides making the Pinterest publishing process easy through the new Pinterest API, Flickr and Pinterest playing nicely together, making the most of Buffer for Twitter, Dove and Honest Tea and the trend of repurposing Facebook content, and a shootout to listener Scott Roehl.

Show Notes:

SoLoMo Show Links:

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Tags: SoLoMo Show