The SoLoMo Show - Digital Marketing

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Entries from April 2012

Drive and Buffer - Episode 16

April 27th, 2012 · Comments

Adam and Cory discuss the announcement of Google Drive and how you can use cloud storage to manage collaborative editorial content, a review of Buffer for Twitter and Pinerly for Pinterest, Dominos hiring employees and letting you order a pizza through their Pizza Hero mobile game, Kiip and bringing real world rewards to mobile games, Viddy and Socialcam and the need for a short-format video content strategy, Honda's Pintermission Pinterest campaign, and interesting Facebook Timeline examples from The Engine Is Red, Livestrong and Fanta.

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Million Dollar Kickstart - Episode 15

April 19th, 2012 · Comments

Adam and Cory discuss tax day stories, Foursquare Day and what it signals for the network's growth, promotions you can use to engage the Foursquare community, the new Google+ layout and what it means for your company page, making the most of live discussions through services like Google+ Hangouts On Air, Klout's announcement of brand pages and how this could change the way companies interact with an motivate influencers, lessons from the massive success of recent Kickstarter campaigns, whether or not social icons at the end of TV commercials actually drive action, the Starbucks #5More campaign and how it brings together the social conversation into a single hub, and a challenge to find the most unique uses of the new Facebook Timeline.

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Episode 14: Facebook Buys Instagram

April 12th, 2012 · Comments

Adam and Cory discuss Facebook's purchase of Instagram, why it signals that mobile photo sharing is here to stay, what you need to do to be prepared, a guide to Instagram filters, why you need to keep hustling when it seems like others are blessed with overnight success, whether or not we really trust Facebook not to ruin Instagram, the privacy implications of the merge, Google's announcement of their Glass project and how they might introduce a new class of location based social conversations, LinkedIn's new targeted updates, why successful retailers are hiring more salespeople and paying them more, not less, Sephora's new digital strategy that encompasses iPads, mobile and Pinterest, and why pinners be crazy.

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Episode 13: You Need An Image Strategy

April 5th, 2012 · Comments

Adam and Cory discuss Instagram's debut on Android, Adam's post on marketing with images including the potential overuse of infographics, the trend of sharing over commenting and the amount of inside information that followers want from your company, users fighting back against too many retro photos in their Facebook News Feed, initial research on fan response to the new Facebook Timeline, Gilt's Pinterest discount campaign and Peugeot's Pinterest promotion and how it takes advantage of the new Pinterest layout, Best Buy closing 50 stores, and how that could signal a future filled with coffee shops.

Show Notes:

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