The SoLoMo Show - Digital Marketing

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Entries from March 2012

Episode 12: Deep Dive Into Pinterest

March 31st, 2012 · Comments

Adam and Cory discuss President Obama's new Pinterest account, Justin Bieber breaking Instagram, Pinterest group board issues, Pinterest hacking for fun and for profit, Kotex engaging influencers through Pinterest, Pinterest management and measurement tools and whether it's too early to start using them, Facebook vs blogging for your business needs, social logins and their affect on e-commerce, and Twitter's new self-serve ad platform that they launched with American Express.

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Episode 11: Facebook and Google

March 21st, 2012 · Comments

Adam and Cory discuss the new iPad, Lowe's adding the Pinterest logo to the end of their commercials, Google adding social ROI to their Analytics product, Google+ Ripples, Facebook's introduction of the Interest List feature, Facebook building out their location data API, shoppers moving away from salespeople with the help of technology, and using a logo vs using a URL in a commercial.

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Episode 10: SXSW Review

March 18th, 2012 · Comments

Adam and Cory discuss the new iPad, and then dive into South by Southwest, including the massive adoption of Instagram, the growth of our visual culture as evidenced by the increase in visual notes, the new Curator's Code, iPads everywhere, whether or not Highlight was the highlight of SXSW, American Express spending their way to the top with a Jay-Z concert, homeless hotspots, and a review of the issues with Gilt's Klout perk.

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Episode 9: Facebook’s Big Event

March 8th, 2012 · Comments

Adam and Cory discuss the upcoming iPad announcement from Apple, surviving SXSW thanks to a Pinterest travel guide from GSD&M, Gilt offering perks through Klout based on influence, American Express syncing with Twitter to offer deals, Square's new register app and how it makes Square a must for any small business, and the announcements that came out of Facebook's fMC event, including Timeline for brand Pages and a slew of new advertising options.

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Episode 8: Assisted Serendipity and Rewarding Influencers

March 1st, 2012 · Comments

Adam and Cory discuss the 2012 leap year, the announcement of the iPad 3 and how deep their Apple fanboyism runs, assisted serendipity apps like Highlight, Glancee and Banjo, Let's Lunch, companies that give perks to influencers, including PeerIndex and Klout, measures of Pinterest influence including PinClout and Pinpuff, the challenges that Google+ is facing with keeping users on the site, the end of Facebook commerce stores, and the extension of the Jason Falls No BS book giveaway.

Show Notes:

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