The SoLoMo Show - Digital Marketing

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Entries from February 2012

Episode 7: Jason Falls Interview

February 23rd, 2012 · Comments

Adam and Cory talk with Jason Falls about his book, No Bullshit Social Media, and then discuss Presidents Day, Pinterest follow-up, including a few Pinterest hacks, GAP's new sharable social catalog, Twitter opening up their ad platform to small businesses, follow-up from Rahul Aggarwal, the CEO of Arktan, and finally, how to win a copy of Jason's book.

Show Notes:

Jason Falls:

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Episode 6: Pinterest

February 15th, 2012 · Comments

Adam and Cory take a deep dive into Pinterest, including what Pinterest is, how big Pinterest has grown recently, how Pinterest generates revenue, stats about Pinterest, the new interest graph, spin-offs that include Lady Gaga's Little Monsters and Gentlemint, jQuery Masonry, using Pinterest for marketing research, other uses for Pinterest, running a contest on Pinterest, including examples from ModCloth and Threadless, and finally, a sneak peak at the guest for next week's episode!

Show Notes:

Adam and Cory on Pinterest:

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Episode 5: Always Be Experimenting

February 8th, 2012 · Comments

Adam and Cory discuss their thoughts on the Super Bowl, Super Bowl ads and the related second screen marketing campaigns from Shazam, Chevy and Coke, five trends from the Super Bowl, Foursquare's Super Swarm Sunday, Microsoft attacking Google, Instagram and the photo-a-day challenge, and Molly, the candy robot.

Show Notes:

Next Week, Pinterest:

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Episode 4: Second Screen Marketing

February 1st, 2012 · Comments

Adam and Cory discuss second screen marketing and advertising in anticipation of the 2012 Super Bowl, studies and statistics that support this second screen trend, sample campaigns from Shazam, Chevy's Game Time app, Coca-Cola's Polar Bear Bowl, USA Networks' Character Chatter network, Twitter as a second screen platform, and the various companies that are driving the growth of second screen marketing, including Shazam, GetGlue, IntoNow, Arktan, Viggle and Echo.

Show Notes: Studies

News

Examples

Companies

Resources

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